The first Mitsubishi new car sales store in the UK is due to open next month at Intu Lakeside shopping centre.
Mitsubishi Motors in the UK says the new store provides customers with an additional way in which to engage with the Mitsubishi brand and purchase a new vehicle.
The car brand believes the development of the new store concept, which AM understands is the first of potentially 14 such outlets in the longer term, complements Mitsubishi Motors’ traditional dealer network and its Buy Online facility.
The store has been designed by retail design agency, Dalziel & Pow. It said fixtures and fittings have been chosen to reflect the bold, adventurous nature of the SUV-focused brand with the 1,281 sq ft of space split into experience zones.
The store also represents a further evolution in Mitsubishi Motors’ relationship with automotive retail specialists Rockar, with whom they have collaborated closely throughout the project.
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