Lightfoot is being launched in September 2018 to the general public. This device is described as ‘the Fitbit for cars’. Before rolling out globally, this device will be on sale at Halfords in Exeter.
The Lightfoot device is focussing on rewarding better driving with its new customer product. Similar to the technology used in Formula 1, it guides drivers to drive in a way to use less fuel and emit less pollution.
Lightfoot’s founder and CEO, Mark Roberts, said, “We’re on a mission to change the way people think about driving. We have kicked the Orwellian tactics of old-school telematics into touch and disrupted the way fleets view their drivers and duty of care. Now, we are taking the next step in rewriting the relationship between driver and vehicle by expanding our offering to private drivers. To start it all in our hometown of Exeter – where it all began for us – is the perfect way to pay back the place that has given us so much support over the years.”